The E-Myth Revisited
Why Most Small Businesses Don’t Work and What to Do About It
by Michael E. Gerber
“The E-Myth Revisited is one of the most influential business books of our time. It provides a roadmap for small business owners to turn their companies into scalable, successful enterprises.”
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" is a bestselling book written by Michael E. Gerber, an entrepreneur and business consultant. The book is based on Gerber's experience working with small businesses and provides insights and practical advice on how to build a successful business.
The book's central argument is that most small businesses fail because they are started by entrepreneurs who are skilled in their trade but lack the necessary business skills to create a successful and sustainable business. Gerber calls this phenomenon the "entrepreneurial myth" or "E-Myth," and argues that it is the primary reason why most small businesses fail.
Gerber argues that small businesses are typically started by entrepreneurs who are passionate about their trade, but who lack the necessary business skills to create a sustainable and profitable business. He notes that these entrepreneurs tend to focus on the day-to-day operations of their business, such as serving customers and performing tasks, rather than on the bigger picture of developing a business model that can be scaled and replicated.
One of the key insights of the book is that a successful business is not just about doing what you love, but about creating a business model that can be replicated and scaled. Gerber argues that small business owners need to develop a clear business model and systemize their operations in order to create a sustainable and profitable business. He also stresses the importance of separating the different roles of the business owner, such as the technician, manager, and entrepreneur, and developing systems and processes that can be replicated and scaled.
Gerber also provides practical advice on how to build a successful business. He emphasizes the importance of creating a clear business model and systemizing operations, as well as developing a team and culture that can support the growth of the business. He also stresses the importance of regularly reviewing and monitoring the performance of the business, and making adjustments as necessary.
In summary, "The E-Myth Revisited" is a bestselling book that provides valuable insights and practical advice on how to build a successful small business. The book's central argument is that most small businesses fail because they are started by entrepreneurs who are skilled in their trade but lack the necessary business skills to create a sustainable and profitable business. The author argues that small business owners need to develop a clear business model and systemize their operations in order to create a sustainable and profitable business, and provides practical advice on how to do so. The book provides valuable insights and practical advice for small business owners looking to build a sustainable and profitable business.
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