Creativity, Inc.

Good to Great

The Lean Startup

Blue Ocean Strategy

Leaders Eat Last

The Innovator's Dilemma

Thinking, Fast and Slow

Lean In

The Power of Habit

Four Thousand Weeks

Creativity, Inc. Good to Great The Lean Startup Blue Ocean Strategy Leaders Eat Last The Innovator's Dilemma Thinking, Fast and Slow Lean In The Power of Habit Four Thousand Weeks

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Don’t Make Me Think
Design Jeff Kaminski Design Jeff Kaminski

Don’t Make Me Think

In his pioneering masterwork "Don't Make Me Think: A Common Sense Approach to Web Usability," Steve Krug unpacks exactly why creating painfully complicated user experiences is tragically all too common. More importantly, he lays out a deceptively simple framework for overcoming our worst instincts and crafting streamlined, intuitive websites that don't spark profanity from our users.

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