Creativity, Inc.
Good to Great
The Lean Startup
Blue Ocean Strategy
Leaders Eat Last
The Innovator's Dilemma
Thinking, Fast and Slow
Lean In
The Power of Habit
Four Thousand Weeks
Creativity, Inc. Good to Great The Lean Startup Blue Ocean Strategy Leaders Eat Last The Innovator's Dilemma Thinking, Fast and Slow Lean In The Power of Habit Four Thousand Weeks
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Hooked
Hooked: How to Build Habit-Forming Products by Nir Eyal explores the subtle psychology behind why we keep coming back to certain apps and services—sometimes multiple times a day. By revealing the four-step Hook Model, Eyal shows entrepreneurs, product managers, and innovators how to create experiences that engage users deeply, encouraging repeat usage while remaining ethically considerate in their designs.